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The Pioneer

The Pioneer

Don Garber

How many people saw this coming 25 years ago? A former NFL executive, brought into a soccer league that needed to grow, entrusted with changing everything. Fast forward a quarter century, and the league is soaring. During the MLS Commissioner’s tenure, Beckham arrived in 2007, Messi in 2023. The massive rights deal with Apple TV is unique in concept and offers a globally accessible way to watch American soccer. According to Opta, MLS is now the ninth-best league in the world, up from 31 just two years ago. With San Diego set to arrive in 2025, Garber’s highly successful era of expansion brings the league to 30 clubs. But most importantly, MLS is a gripping, exciting product. This league is simply fun, with more quality every season. Garber is truly a business, marketing and footballing pioneer.

- Tom Hindle

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